Privacy Policy

Please read this policy terms carefully

By using this website ( /, you agree to these terms.
if you do not agree to these terms do not use this website.

1. Purpose


The purpose of this policy is to outline how we, EMC Online Ltd, use your data, how it's protected, how long it's stored for and more. As a sale and part exchange comparison platform, the main purpose of us obtaining your information is to try to find the best deal for your vehicle or assist in the purchase of your new car.
If at any time, you have any questions regarding how we use your information or this policy, please use the below details to contact us –


  1. FAO Angela Stewart
  2. Telephone: 01992 352040
  3. Email:
  4. Address: Manufactory House, Bell Lane, Hertford, England, SG14 1BP
  5. Please note that for the purpose of holding personal data, we are registered with the Information Commissioner's Office, registered number: ZB265618


2. Why do we collect and use your personal data?


We collect and use your personal information in order for us to provide you vehicle valuations and offers for the sale or part exchange of your vehicle, as well as answering any queries you ask us. We act as a Data Controller.
The lawful basis of which we use your information is consent for providing you with our services, we will not process your information without your explicit consent. With regards to only part exchanging your vehicle or purchasing a new vehicle outright, the purpose of us processing your data is for legitimate interest or as part of our contract should you wish to proceed.
You can withdraw your consent by contacting us on the above.
We gain your information by you agreeing to our terms of business and privacy policy when you generate a quote.
We kindly ask that if you do not want us, or do not consent to us using your information, you do not request a quote, or make an enquiry on our website.
The information we collect can be some or all of the following –


  1. Name
  2. Photo ID as proof of identity
  3. Proof of address
  4. Vehicle Information
  5. Bank Details
  6. Photos of your vehicle and its paperwork
  7. Marketing Preferences (should you opt in, you will have the ability to opt out at anytime, you can also contact us on the above to do so)
  8. IP Information
  9. We will never request sensitive information, or information that we do not require from yourself. If you do not provide us with your data, we may not be able to provide you with our services.


3. What happens if I do not provide my personal information?


We need your personal information to process your request for a quote, offer or answer your enquiries. If we do not collect your personal information, we will not be able to provide our services to you.
We will use your personal information to send you marketing communications by email about similar products and services that you may be interested in. Please note that we will not send you marketing information without your consent.
You have the right to object to receiving marketing communication and we will give you an easy way to unsubscribe from receiving any marketing communication from us.


4. Who will we share your personal information with?


We will share your information with the vehicle dealers with whom we work with in order to assist you sell, part exchange or buy a vehicle.
If you give us false or inaccurate information and we suspect or identify fraud we will record this and may also pass this information to organisations involved in crime and fraud prevention.
Our calls are recorded on Twilio Inc. Here is their privacy policy - Twilio Privacy Statement
The personal information we have collected from you will be shared with fraud prevention agencies who will use it to prevent fraud and money-laundering and to verify your identity. If fraud is detected, you could be refused certain services, finance or employment. Further details of how your information will be used by our partners and these fraud prevention agencies, can be found in the above privacy links.
In order for them to raise the necessary paperwork, we will need to send them your name, address and contact number. We may also liaise with them regarding any future aftersales issues where required.
In order to facilitate our car sale and part exchange purchasing services, we will pass your details on to our inspection and delivery service, We Deliver Cars or Crystal Collections. You can find out more information on how they process your information here - We Deliver Cars Privacy Policy | Crystal Collections Privacy Policy. Please note we will only pass them your name, vehicle information, contact information and address.
If required, we will also share your information with 3rd parties for accounting, legal or regulatory purposes such as (but not limited to HMRC, FCA etc.)Please note we as a company do not share your data outside of any EEA state. We ask you to ensure you are aware of how the above companies share and use your date, so you are fully aware.
We complete due diligence on any third party with whom we work with to ensure they comply with GDPR and are happy to provide further information or answer any questions you may have.


5. How long will we store your personal information?


We will store your personal information for up to six years on our CRM systems. We are committed to ensuring your data is kept secure so review our security systems on a regular basis.
This is to enable us to refer to our records should we be required to for the purpose of regulatory or lawful reasons. If you do not object to receiving marketing communications from us, we will store your personal information for marketing purposes until you unsubscribe from receiving marketing communications from us.
Please note that some of your information may be included in information used for accounting purposes. Where this is the case this information is kept for 7 years as per our legal requirements. Once this time period has ended, your information will be confidentially destroyed and removed from all systems and records.


6. What are your rights to your personal information?


Right to access


You have the right to request copies of the personal information we hold about you at any time.


Right to rectification


You have the right to request that we correct any inaccurate personal information we hold about you.


Right to erasure


You have the right to request that we delete your personal information from our records. Please note that we will not be able to delete your personal information whilst we are still providing our services to you. We will be able to delete your personal information once you cancel the service or once the service is completed, if we are able to do so while still abiding by law.


Right to restrict processing


You have the right to request that we restrict how we use your personal information.


Right to object


You have the right to object to the collection and use of your personal information at any time.


Right to data portability


You have the right to obtain a copy of your personal information in a legible and compatible format such as Excel or Word.


Right to be informed


You have the right to be fully informed regarding your information throughout our whole journey.


Rights in relation to automated decision making and profiling


If a decision has been made electronically, you have the right to contest this decision.


7. How can I exercise my rights in relation to my personal information?


You can exercise all of your rights by contacting us on any of the above contact details.


8. How do I lodge a complaint about the use of my personal information?


  1. You can lodge a complaint with us directly by contacting us on one of the above contact details.
  2. You also have the right to lodge a complaint directly with the Information Commissioner’s Office (ICO).
  3. The ICO is the regulator who makes sure that we use your personal information in a lawful way.
  4. You can lodge a complaint with the ICO by following this link​​ or calling the ICO on 0303 123 1113.


9. Cookies


Our site may operate cookies and it’s important for us to make you aware how these are used so please do ensure you are aware of our Cookies Policy which can be found on our site.
You will be asked if you agree to these cookies when using our site, you have the right to refuse these Cookies.


10. Review


This policy will be reviewed on at least an annual basis and was last updated on 25th June 2022. Any updates will be reissued as soon as is physically possible with the approval of our Director and Senior Management team.


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